LingHang is a professionalWordPress enterprise theme, designed specifically for business owners who are not very tech-savvy. During user consultations, we often get asked, „Can the LingHang theme do SEO?“ and „Do I need to do SEO optimization myself with the LingHang theme?“ We believe that those asking these questions are new to SEO and WordPress, so we have specially written this „LingHang Theme SEO Optimization Tutorial" tutorial.
Before SEO Launch — Core Preparation and Basic Settings
Core Preparation
Before performing SEO optimization, we need to have a complete WordPress website. To build a WordPress website, you need the following:
Domain Name
Server
WordPress enterprise theme
1. Domain Name
A domain name is what we call a website address. For example, the URL of the LingHang Enterprise Theme is https://linghang.quhenet.com/, which is a subdomain, and the main domain is quhenet.com.
This domain name needs to be registered and purchased from a domain sales website. For domain registration and purchase, you can refer to Naibabiji'sDomain Name Special Article。
2. Server
Servers are divided into domestic and foreign servers. If you plan to do foreign trade, it is recommended to purchase a foreign server, such asSiteGroundorHostinger, which are suitable for beginners.
3. WordPress Enterprise Theme
The WordPress ecosystem is very rich, so there are many enterprise themes to choose from. If you have technical skills, you can consider lightweight multi-purpose themes like Astra or Blocksy.
If you are a beginner, we recommend you directly choose theLingHang Theme, which is the theme currently used on this site. It is beginner-friendly, meets SEO optimization standards, and is faster than enterprise themes you might set up yourself.
Considering that this article mainly introduces how to use the LingHang Theme for SEO optimization tutorials, we will skip the introduction to the initial WordPress website setup. If you have any questions, you can refer to Naibabiji'sWordPress Tutorialarticle.
Basic Settings
The following content is based on the assumption that you have already successfully set up a WordPress website.
1. Required: Discourage Search Engines from Indexing
Before the website is ready, be sure to enable the option to discourage search engines from indexing this site, or install aComing Soon Pluginto prevent search engine crawling.
Why do this?
For new websites, Google's crawling speed is quite fast. Usually, once it discovers your URL, it will add your site to its index within a few days. However, for beginners, the website may not be completed for months, and the data from those few days is often still template demo data. Google crawling this data is not beneficial for your website's SEO optimization. Additionally, Google's subsequent updates to your site content will be slower compared to the first crawl. Therefore, we should not waste Google's first crawl opportunity. Block crawling initially, and then allow crawling after the site is complete for better results.
2. Set Site Title and Tagline
The site title is usually your website name or your company name. It is not recommended to directly use a main keyword, such as „WordPress Enterprise Theme“
Subtitle, usually a description containing your website„s main keyword. For example, our subtitle includes the keyword “WordPress enterprise theme„.
Keyword Research
If you have searched for SEO optimization tutorials on the market, there will definitely be many articles teaching you what tools to use for keyword research, long-tail keywords, keyword competition difficulty, etc. As a beginner outside the SEO field, we suggest you not make it too complicated and just use Google Search to find your own keywords.
For example, when we enter „WordPress theme“ and „WordPress enterprise“, we can see many alternative search terms in the dropdown list, which represent keywords with a certain search volume. Then, by looking at the quality and quantity of websites that appear in the search results for these keywords, you can gauge the difficulty of these keywords. Choose a keyword that you think is suitable as the main keyword for your website.
3. Set Permalinks
Usually, it is recommended to choose the Post name format. If your website is in Chinese, you can choose the Numeric permalink format.
Once you have chosen a permalink format and your website is live, do not easily modify the permalink format.
4. Install an SEO Plugin
WordPress has many SEO plugins. You can search for SEO in the Plugins section of your website backend. Plugins like Yoast SEO, Rank Math, All in One SEO, etc., are all usable. Choose an SEO plugin that you find suitable and install it.
Remember: Install only one SEO plugin. Do not install multiple SEO plugins.
The LingHang theme official website uses the Slim SEO plugin because it is simple and has all the necessary SEO features. The functions of all SEO plugins are essentially the same. Do not blindly believe in paid SEO or SEO plugins with complex features. More features mean more code, which can also affect website loading speed.
Content is King – High-quality content is the core, SEO techniques are the method
Whether doing SEO or GEO, you must understand that theircore is that users put forward their needs, and then search engines or AI return answers that can solve the users' needs。
And what we need to do is provide that „answer“.
Imagine someone searches for WordPress enterprise themes, but our website introduces blog themes. The search engine or AI shows you to the user for the first time, but the user is not satisfied. Will they show you again next time? Definitely not.
So only when the answer is correct should you consider how to improve the ranking of this „answer“ through SEO techniques.
SEO Optimization in the Article Editing Interface
1. Title and Description
The title needs to include the optimized keyword of this article. For example, this article "LingHang Theme SEO Optimization Tutorial„ includes the word “SEO optimization„. If it weren“t for the fact that this article is more for users who have purchased the LingHang WordPress enterprise theme, we could add more precise and higher search volume keywords like „WordPress SEO optimization“ and „WordPress SEO tutorial“ to this title.
Description: When you install an SEO plugin, it will automatically generate the article description from the beginning of the article by default. You can also write the description yourself within the SEO plugin.
When Google outputs search results, it will automatically generate a description that matches the user's search intent based on your article content. The description you fill in here is not 100% guaranteed to be displayed in the search results as you intended.
2. Article Slug
That is the article URL. When you previously chose the Post name format for permalinks, the default article slug will be the same as your article title. However, a URL that is too long is not conducive to sharing. We can manually modify the slug to be shorter. For example, the slug of this article has been modified to seo. Users only need to visit https://linghang.quhenet.com/seo/ to view this article. In the future, when users ask about LingHang theme SEO issues, I can also conveniently output this URL and send it to them. This also improves user experience. (According to Western habits, changing this article slug to seo-guide would be more appropriate.)
Core Techniques for On-Page Content Optimization
On-page optimization mainly focuses on the following aspects:
Use of Heading Tags
Image Optimization
Internal Link Building
Use of Heading TagsSimply put, it means layering the content of your article. Typically, the website title uses an H1 tag. The LingHang theme has already set the title to H1 by default, so when writing articles, you can start naming headings from H2.
A simple tip for using tags: Heading H1 (default, no need to worry), main heading H2, subheading H3, and smaller H4, H5 can be used as needed.
Image optimization mainly involves image size and the ALT description tag.Choose the appropriate image size based on your website's actual situation. For example, if an icon image on your homepage only needs to be 300 pixels wide, there is no need to upload a 3000-pixel image. Then install an image optimization plugin to compress or convert the image format.
If you have product images, especially for industries like jewelry and watches, try to keep them high-definition and fill in the ALT tag. This can often help you get good rankings and traffic from Google Image Search.
Internal linking means inserting links to other pages on your website at appropriate places during article writing. For example, when we sayLingHang Themeis an excellent and beginner-friendlyWordPress enterprise theme. In this sentence, we can add a link to the LingHang theme official website for either „LingHang theme“ or „WordPress business theme.“ At the time of writing this article, our website already ranks first on Google and Bing for the keyword „LingHang theme,“ so we chose to add a link to the LingHang homepage for „WordPress business theme,“ effectively creating an internal link for the WordPress business theme to the LingHang theme official website.
Advanced Optimization — Go Beyond the Basics to Stand Out
When your website content is similar to or better than your competitors' but still not ranking well, in addition to internal optimization, you can also make some detailed optimizations to help improve rankings.
This mainly involves speed improvement and mobile user experience.
LingHang Theme Speed Optimization Suggestions
The LingHang theme is built using the native Gutenberg editor, so it is inherently faster than websites built with builders like Elementor.
The LingHang theme uses responsive design, so it is compatible with mobile access from the start, and no additional optimization is needed.
Additionally, the LingHang theme options include some optimization items that you can enable as needed.
Besides that, you can also perform the following optimizations to further improve the speed of the LingHang theme.
1. Install a caching plugin. Search for "cache" in the backend, and choose any popular caching plugin to configure. The speed difference is minimal. If you are using the Baota panel, you can also considerenabling nginx fast_cgi cache。
2. Install an image optimization plugin. As mentioned earlier, this site uses the Converter for Media plugin. If you are using the Baota panel, this plugin requiresadditional configuration。
3. Enable a CDN service. CloudFlare is a free CDN service provider. You can choose to use it or purchase a paid CDN plan.
Note: Only install one optimization plugin for the same function. Installing multiple plugins may cause conflicts and actually slow down your website.
Content Strategy and Off-Page Promotion
Content is king. For good SEO optimization, continuously updating valuable content is very important. To have a steady stream of content updates, you need a content strategy. At this stage, you can use keyword tools to extract long-tail keywords related to your main keywords and then plan your content.
However, for a corporate website, we suggest that in addition to using tools to mine keywords, you can also consider directly asking the sales team to provide article material. The questions that customers ask your sales team during communication can be turned into valuable articles.
Off-page promotion simply means getting backlinks from high-quality websites in your industry, or leaving your website URL on their sites. High-quality, highly relevant backlinks are ten thousand times better than spammy links. So if you cannot get high-quality backlinks, you can skip link building.
A simpler off-page promotion strategy is to provide valuable articles on social media and relevant industry forums/communities, and casually leave your link. Informative content is generally not easily deleted or blocked by administrators.
SEO Optimization Summary
The essence of SEO is not about chasing techniques, but about providing value.
Please do not put the cart before the horse. Before obsessing over speed and details, first answer the fundamental question: Does my content provide real answers for users? Does my website clearly convey this value?
There is no shortcut. Make good use of the code and speed advantages brought by the LingHang theme, focus on creating high-quality content, and solidly perform every basic optimization. Time will naturally give you the best ranking.
Article Update Frequency Recommendations
If you have the ability to consistently publish valuable articles, we recommend maintaining a pace of 2-3 articles per week. When we were working on the website "Naibabiji", we persisted with a frequency of 3 articles per day for about 3 months to boost traffic. Now, after 2 or 3 years with few updates, traffic and rankings remain largely stable. So SEO optimization seems simple—just keep updating daily. But it's also challenging; writing valuable articles every day can give you a headache. However, with AI assistance now, if you have the energy, you can let AI help generate ideas and write yourself, but don't let AI write entirely. AI competes with search engines for users. Do you think search engines will give good rankings to AI-generated content?
